Running a club means a long list of small tasks that have to happen at the right time, every time. Resetting guest credits. Welcoming new members. Following up when a payment doesn’t go through. Most clubs are run by small teams and volunteer boards, and those tasks add up fast.

That’s why we built Automations.

What are Automations?

Automations let you set up rules that run on their own. Every automation has three simple parts:

• A trigger: what starts it, like a schedule, a new member joining, a payment, or a check in
• Who it applies to: the accounts it should affect, based on account type, account tag, or payment status
• An action: what Member Splash should do, like add or set guest credits, send an email, or add or remove a tag

Set it up once, turn it on, and the right thing happens every time without anyone having to remember.

What you can automate today

• Welcome new members with an email the moment they finish signing up online
• Give new members starter guest credits as soon as they join
• Reward paid dues by adding guest credits when a payment comes in
• Reset guest credits daily, weekly, monthly, or once a year
• Follow up on failed payments with a friendly reminder to update their payment method
• Tag accounts automatically when a payment comes in, so your segments and Mailchimp lists stay up to date

Build it your way

Set up an automation in a simple Form, or see the whole thing laid out as a visual flow in Canvas. You can start from a ready made template or from scratch, and switch between views any time.

Coming soon: Build with AI. Just type or speak what you want, like “every day at midnight, set guest credits to 4 for all paid accounts,” and Member Splash will fill in the steps for you to review.

Built with safety in mind

We know the last thing a club wants is something changing behind the scenes. So every automation:

• Starts off until you turn it on
• Shows exactly how many accounts it matches before you activate it
• Logs every run in the Activity tab, including how many accounts were changed
• Can be deactivated at any time, one at a time or several at once

Where it came from

Automations started as a request from clubs in our Community Group, and the first triggers and actions are based on what clubs asked for most. More are already on the way, including membership renewals, upcoming expirations, lapsed memberships, overdue balances, and bounced emails.

Get started

Go to Admin > Automations in your Member Splash dashboard to create your first automation. For step by step instructions, visit our Help Center.

A New Era Begins for Club Management

For sixteen years, Member Splash has sat at the center of how swim and tennis clubs operate. Hundreds of clubs. Thousands of board members, treasurers, membership chairs, and front desk volunteers. Millions of check-ins, dues payments, reservation bookings, and guest passes.

We have heard every pain point. Fielded every middle-of-the-night support request. Shipped feature after feature based on what clubs actually needed — not what looked good in a product roadmap deck.

And after sixteen years of listening, one thing became clear: incremental updates weren’t going to be enough.

The way clubs operate has changed. Members expect a mobile experience. Boards are asking harder questions about retention and revenue. Volunteer burnout is real. The gap between what modern clubs need and what their software can deliver has never been wider.

We didn’t patch that gap. We built something new.

Not an update. A new version — purpose-built, from the ground up, for the way your club actually runs.

Introducing Member Splash

Member Splash OS is a software platform built exclusively for aquatic and recreation clubs.

Not adapted from general association software. Not repurposed from HOA management tools. Built from the ground up for the way your club actually runs — with a member-owned structure, a volunteer board, a seasonal operating calendar, and a community that’s been together for decades.

Every layer knows what every other layer knows. Every action a member takes, every reservation booked, every dues payment collected, every check-in logged — it all flows into a dashboard that tells your board exactly what’s happening, why it’s happening, and what to do next.

This is Member Splash.

What Makes Member Splash Different?

The difference between software and Member Splash isn’t the feature list. It’s what happens between the features.

In a traditional software stack, reservations know about courts. Members know about dues. Payments know about invoices. But reservations don’t know about members. Payments don’t know about retention. Check-in doesn’t know about churn risk.

In Member Splash, every layer understands every other layer.

When a family’s check-in frequency drops, the Membership layer notices. When their payment comes in late, the Financial layer flags it. When both signals appear together, Poseidon AI — the intelligence layer — identifies them as an at-risk family and surfaces a recommendation before they send the resignation email you never saw coming.

When a board member asks why revenue is down this season, they don’t pull three separate reports and try to reconcile them manually. They ask. The system answers — with data, context, and a recommended action.

Reservations. Members. Payments. Staff. Events. Lessons. Facilities. Communications. AI.

One ecosystem. Everything aware.

Meet the New Member App

Your club now has an app. No App Store required.

Members install it directly from their browser in one tap — iPhone, Android, tablet, desktop. It lives on their home screen like any native app. It sends notifications to their lock screen. It works offline.

This is a Progressive Web App. And it changes what your club can do.

Progressive Web App

No App Store submission. No developer accounts. No update approvals. Members install it from their browser, and it behaves exactly like a native app — home screen icon, push notifications, offline access, full-screen experience.

No App Store Required

Your club app is live the moment Member Splash OS goes live for your club. Members tap “Add to Home Screen” from Safari or Chrome, and it’s installed. No download friction, no version management, no platform fees.

One-Tap Install

The install prompt appears automatically when members visit your club portal on mobile. One tap. Done. Works on every major device and browser.

Digital Membership Cards

Every member gets a digital membership card stored in the app. Photo ID included. Works at the gate, at the pool desk, at the snack bar. No lanyards. No laminated cards. No “I forgot it at home.”

Mobile Check-In

Members tap to check in from their phone at the gate. Staff verify instantly on any device. Real-time attendance data flows into Member Splash automatically — no manual entry, no paper lists, no end-of-day reconciliation.

Push Notifications

Reach every member on their lock screen — closures, weather delays, registration reminders, event announcements. No email open rates to worry about. Notifications land the same way a text message does. Members opt in through the app. You control what gets sent.

Mobile Ordering

Members pay at the snack bar, at concessions, at the pool desk — from their phone. No cash, no card fumbling, no line at peak times.

Splash Cards

Splash Cards are prepaid digital accounts members load from home and spend anywhere at your facility. Multiple cards per family. Balance visible anytime. Point-of-sale integration built in.

Reservations

Members book courts, lanes, and any reservable facility directly from the app. Paid or free. Capacity limits enforced automatically. No double-booking, no phone calls to the front desk.

Paid Reservations

Charge for court time, lane rentals, or any facility. Payment collected upfront at booking — no chasing fees after the fact.

Swim Lessons

Members register and pay for swim lessons from the app. Rosters, reminders, and scheduling all included — no separate booking system needed.

Event Registration

Members register for club events, pay entry fees, and receive reminders — all from the same app they use for everything else. No separate event tool. No third-party registration form.

Virtual Lost & Found

Members report lost items and claim found items from the app. Staff manage the lost and found log without a clipboard. AI-assisted matching surfaces likely connections automatically.

Guest Passes

Members purchase and manage guest passes from the app. Capacity limits enforced at check-in. Guest waiver capture included. No paper forms, no manual tracking.

Meet Poseidon AI

Most software companies are bolting AI onto products that were never designed for it. They’re adding a chatbot to a feature list and calling it intelligence.

Poseidon AI is different — and the difference matters.

Poseidon AI is the intelligence layer woven throughout the entire Member Splash OS. It doesn’t sit on top of the platform. It runs through it. Every feature that generates data feeds Poseidon AI. Every recommendation Poseidon AI surfaces is grounded in your club’s actual operational history — not generic advice, not industry templates, your data.

That’s only possible because of sixteen years of cross-club operational data across 470+ clubs in 30+ states. No competitor can replicate that on any timeline.

Here’s what that intelligence looks like in practice:

AI Scheduling

Poseidon AI learns your facility’s demand patterns. It surfaces recommendations for schedule optimization based on how your members actually use your courts, lanes, and facilities — not how you think they do.

AI Availability Builder

Describe your facility rules in plain language. The AI builds your availability schedule across courts, lanes, and any facility. Configuration that used to take hours takes minutes. Review, adjust, publish — you stay in control.

AI Communication

One-click generation of renewal emails, win-back sequences, event announcements, volunteer recruiting campaigns, sponsorship outreach, and board updates. Your club’s voice, your club’s data — drafted instantly, reviewed by you, sent when you’re ready.

AI Reporting

Board-ready reports generated automatically. Monthly performance summaries, season-over-season comparisons, revenue and retention analysis. The kind of reporting that used to require a Treasurer with spreadsheet skills now takes one click.

What’s Coming

Churn Prediction and AI Communications are in active development — club-by-club retention modeling and AI-drafted outreach sequences that launch automatically when risk signals appear.

The Member Splash Feedback Loop

Every feature in Member Splash OS exists because a club asked for it.

Not because a product manager invented it.  Because a membership chair at a swim club in Georgia said “I spend three hours every Monday doing this manually and there has to be a better way.” Because a treasurer in Ohio said “I can’t get a clean renewal rate out of this system.” Because a board president in California said “I found out we lost eleven families this season after it was already too late to do anything about it.”

470 clubs. Thousands of board members. Managers. Parents. Staff. Sixteen years of conversations.

Every request, every idea, every pain point — it feeds engineering, product, and AI. Every release makes every club better.

Traditional software works like this: you have a problem, you submit a support ticket, the ticket closes, and that’s the end of it. Maybe it eventually becomes a feature request that sits in a backlog for three years.

Member Splash works differently. Feedback flows directly into the product roadmap. Engineering builds what clubs are actually asking for. Poseidon AI learns from how clubs use what gets built. Every new capability makes the platform more useful for every club on it.

This is the Member Splash Feedback Loop. Sixteen years of compounding. And it’s why no competitor can catch up by simply copying features.

Built With Clubs

Most software companies are built for investors. Quarterly growth metrics. Features that look good in a funding pitch.

That’s not how Member Splash was built.

The roadmap was set by clubs. By volunteer boards asking for better tools. By treasurers who needed cleaner reporting. By membership chairs who needed earlier warning signals. By front desk staff who needed faster check-in.

When you build software with investor money, you’re building for exit. When you build software with club feedback, you’re building for clubs. The difference shows up in every feature, every design decision, every release.

Everything New Inside Member Splash OS

This is the biggest product release in Member Splash’s sixteen-year history. Twelve features shipped, live, and ready for your club.

Member App

The Member Splash app installs directly from your members’ browsers — no App Store, no download friction. Works on iPhone, Android, tablet, and desktop. Members get a home screen icon, push notifications, and a full-featured club experience from a single tap. Check in at the gate, book a court, pay at concessions, register for events — everything in one place. Setup included with onboarding. Members install it on day one.

Splash Cards

Splash Cards are digital prepaid accounts members load from home and spend anywhere at your facility. Multiple cards per family. Balance visible anytime in the app. Fully integrated with your point of sale — no separate system, no reconciliation. Members stop fumbling for cash or cards. Staff stop handling end-of-day cash discrepancies.

Lessons & Clinics

Members register and pay for swim lessons and clinics directly from the app. Rosters built automatically. Reminders sent automatically. Scheduling managed in Member Splash alongside everything else your club runs. No third-party booking system. No manual enrollment spreadsheets. Lesson revenue flows into your reporting alongside all other club revenue.

Paid Reservations

Charge for court time, lane rentals, or any facility. Payment collected upfront at booking — no chasing fees after the fact. Capacity limits enforced automatically. Booking conflicts prevented in real time. Revenue from paid reservations tracked and reported alongside membership dues and other income streams.

Day Use Passes

Sell single-day facility access for guests online or at the gate. Custom pricing tiers, waiver capture, and capacity limits built in. No manual gate logs. No paper waivers. Revenue and attendance tracked automatically. Works for guest days, community events, open swim — any single-day access scenario your club needs.

AI Availability Builder

Describe your facility’s availability rules in plain language and Poseidon AI builds your schedule. Courts, lanes, pools — any facility. Type or speak your rules. The AI builds it, you review and adjust, then publish. Configuration that previously required hours of manual entry now takes minutes.

Staff Scheduler

Build staff schedules, manage time-off requests, and track hours — all in one place. Employees clock in and out from their phones. Managers approve time-off with one tap. Hours and pay summaries export directly for payroll. No separate scheduling tool, no shared spreadsheet, no manual timesheet collection.

Custom Announcements

Greet members with a message the moment they log in. Swim meet reminders, rule changes, pool closures, upcoming events — fully branded, fully scheduled, acknowledged and dismissed by members. Set start and end dates. Add images, text, and links. No message gets missed.

Push Notifications

Reach every member on their lock screen. Closures, weather, registration deadlines, event reminders — delivered like a text message, without the cost. Send to all members or target specific groups. Opt-in managed through the app. Delivery confirmed. No more wondering whether your email got opened.

App Self Check-In

Members tap to check in from their phone at the gate. Staff verify instantly on any device. Real-time attendance data flows into Member Splash automatically. Works for all paid members with no additional setup. Faster entry at peak times, zero manual lookups, attendance records that live where the rest of your data lives.

Branded Invoices

Every invoice your club sends carries your logo and your colors. Works across dues, passes, reservations, and lessons. Members see your brand — not ours. Consistent, professional billing that looks like it came from your club.

Geofence Pricing

Set location-based pricing rules that apply automatically based on where a transaction originates. Custom pricing for members who book on-site vs. online, or for specific facilities within your property. Rules enforced automatically — no manual overrides, no staff judgment calls.

Why Clubs Are Implementing Before Next Season

Every club that has made a platform transition in the middle of the season regrets it.

New software during peak operations means staff learning on the job while members are waiting at the gate. It means board members troubleshooting instead of running the club. It means a season that should have been your best becomes your most stressful.

The clubs that get it right implement in the off-season.

Off-season implementation gives you time. Time to configure the platform correctly. Time to migrate your member data without pressure. Time for your board to get comfortable before a single member asks a question. Time for your front desk staff to run through check-in scenarios before opening day.

It gives you a clean launch. Day one of your 2027 season, everything is live. Members install the app before the pool opens. Staff know the check-in flow before the first family arrives. Your board has run a full report before the first board meeting of the year.

The math is simple. Implement now. Launch ready. Run a better season.

Why We’re Opening Only Fifteen Launch Partner Spots

This offer isn’t a promotion. It’s a partnership.

We’re opening fifteen spots because that’s how many clubs we can properly support through onboarding in this window. Not because of an arbitrary limit. Not for scarcity marketing. Because white-glove onboarding requires dedicated time from real people — and we’re not going to stretch that thin.

Launch Partners aren’t just getting a free year of software. They’re getting dedicated migration support. Hands-on configuration. A team that knows your club’s setup before your 2027 season starts.

In exchange, we’re asking Launch Partners to be engaged. To give us real feedback on what’s working and what isn’t. To be part of the product loop that makes Member Splash better for every club that comes after them.

This is how Member Splash has always worked. Not discounts. Partnerships.

The Member Splash OS Launch Partner Offer

Launch This Summer

Sign by September 30, 2026 and receive:

• The rest of 2026 FREE
• Your entire 2027 season FREE
• Full Member Splash OS
• The Member App
• Poseidon AI
• White Glove Migration
• Dedicated Onboarding
• Full Training
• All Future Updates

Pay at year two renewal — only if you love it.

Promo code: SPLASH4FREE
Offer ends: September 30, 2026
Spots available: 15

Frequently Asked Questions

What is Member Splash?

Member Splash OS is a five-layer Club Operating Platform built exclusively for swim and tennis clubs. It replaces disconnected software tools with a single integrated platform where membership, reservations, payments, staff management, communications, and AI-powered intelligence all share the same data and work together.

What is included in the Launch Partner offer?

The rest of your 2026 season plus your entire 2027 season at no cost. Full access to every Member Splash OS feature — the Member App, Poseidon AI, all twelve new features — plus white glove migration, dedicated onboarding, and full training. Payment begins at year two renewal.

How long does implementation take?

Most clubs are fully configured and live within 30 days. Your dedicated onboarding team handles migration of your existing member data, configuration of your platform, and training for your board and staff.

Can we migrate our existing member data?

Yes. White glove migration is included with the Launch Partner offer. Your onboarding team handles the transfer of member records, payment history, and configuration from your current platform.

Do members need to download an app from the App Store?

No. The Member Splash app is a Progressive Web App. Members install it directly from their browser — Safari or Chrome — in one tap. It appears on their home screen like any native app without going through the App Store or Google Play.

What is a Progressive Web App?

A Progressive Web App (PWA) is a web application that behaves like a native mobile app. It installs from a browser, lives on the home screen, sends push notifications, and works offline. Members get the full app experience without any download friction.

How much training does our board need?

Member Splash OS is built for volunteer boards, not professional administrators. Onboarding covers every core workflow your board will need. Most clubs are fully self-sufficient within 30 days of launch.

What is the Staff Scheduler?

Staff Scheduler is a built-in scheduling and time tracking tool for club employees. Staff clock in and out from their phones. Managers approve time-off and export hours for payroll — all from within Member Splash.

What are Splash Cards?

Splash Cards are digital prepaid accounts members load from home and spend at your facility’s point of sale. Multiple cards per family, balance visible in the app at any time, integrated with your existing Member Splash point of sale.

Does it work for tennis clubs?

Yes. Member Splash OS supports court reservations, facility scheduling, lessons and clinics, and all membership management functions for clubs with tennis facilities. Swim-only and swim and tennis configurations are both supported.

Does it work for HOA recreation facilities?

Yes. Member Splash serves HOA recreation facilities and community pools in addition to private swim and tennis clubs.

Does it work for community pools?

Yes. Member Splash OS supports community pool operations, including day use passes, guest access, capacity management, and member check-in.

What are Day Use Passes?

Day Use Passes allow clubs to sell single-day facility access online or at the gate. Custom pricing tiers, waiver capture, and capacity limits are all built in. Works for guest days, community events, open swim, or any single-day access scenario.

What is the AI Availability Builder?

The AI Availability Builder lets you configure your facility’s availability schedule using plain language. Describe your rules — court hours, lane availability, reservation windows — and Poseidon AI builds the schedule for you. You review and adjust before publishing.

Can Member Splash send push notifications to members?

Yes. Push notifications are a core feature of the Member Splash app. Send to all members or specific groups. Notifications land on the member’s lock screen. Members opt in through the app.

What happens at year two renewal?

Sixty days before your first renewal, your dedicated Customer Success rep reviews your season with you — attendance trends, revenue features, what worked and what to optimize heading into year three. Your first invoice arrives at renewal. If the platform hasn’t delivered measurable value to your club, that’s a conversation we’re prepared to have.

What is the SPLASH4FREE promo code?

SPLASH4FREE is the promotional code for the Launch Partner offer. Enter it when you schedule your demo to lock in your spot and confirm the offer terms.

How many spots are available?

Fifteen. First come, first served. When spots are gone, the offer closes regardless of the September 30 date.

The Future of Club Management

The pressure on volunteer-run swim and tennis clubs has never been higher.

Members expect a mobile experience. They expect digital cards, push notifications, and online booking — the same frictionless experience they get from every other consumer app in their life. Clubs that can’t deliver it are losing members to clubs that can.

Boards are under increasing scrutiny. Treasurers need cleaner financial visibility. Membership chairs need earlier warning signals. Presidents need to walk into board meetings with data, not guesses.

Volunteer burnout is real. Every hour a volunteer spends reconciling a spreadsheet is an hour they’re not spending on what they volunteered to do. Every manual process that could be automated is a reason the best board members don’t run again.

And the AI moment is here. Not AI as a marketing badge — AI that actually does useful work. That identifies at-risk families before they leave. That drafts the renewal email in your voice. That builds the availability schedule in minutes instead of hours.

This is where Member Splash OS is headed. More automation. Deeper intelligence. Churn prediction. AI-driven communications that launch without anyone pushing a button. A platform that makes the best-run clubs look easy to run.

The clubs that implement now will be ahead. The ones that wait will be catching up.

Welcome to Member Splash

This system wasn’t built by programmers.

It was built by sixteen years of conversations with the people who run swim and tennis clubs. By 470 clubs across 30+ states who told us what they needed and trusted us to build it. By thousands of board members and membership chairs and front desk volunteers who gave us honest feedback and asked hard questions.

Every feature you see in Member Splash started as a problem someone was actually having.

This is what it means to be built with clubs rather than for them.

Become one of our 15 Launch Partners.

Implement this summer. Run your entire 2027 season on us. See the value before you ever see an invoice.

The rest of 2026. The entire 2027 season. Free.

Only pay beginning with your year-two renewal.

Use promo code SPLASH4FREE

Member Splash vs. Traditional Swim Club Software

Wondering if swim club management software pays for itself? We break down the real ROI — time saved, revenue recovered, and volunteer retention — so your board can make a confident decision.

Why Swim Team Management Demands Its Own System

Swim team management software handles the administrative and operational complexity of running a competitive swim program — from athlete registration and heat sheet generation to parent communications and season-long performance tracking. When your team program is integrated with your club membership system, the operational load on your team director drops dramatically. Here’s what it covers:

Quick Answer: What Swim Team Management Software Handles

• Team registration: Online sign-up for the swim team as an add-on to pool membership — integrated payment collection
• Roster management: Athlete records including age group, events, practice attendance, and emergency contacts
• Meet scheduling: Home and away meet calendar visible to all team families from the member portal
• Parent communications: Targeted emails to swim team families only — separate from general pool membership communications
• Practice management: Lane assignments, coach tools, and attendance tracking for daily practices

Community swim teams typically run from early June through late July — an 8-10 week sprint that requires coordinating coaches, parents, officials, host pools, and hundreds of young athletes. Without the right tools, this falls almost entirely on a volunteer team director who may already be serving on the club board.

Related resources:

• Events and meet calendar
• Targeted team communications
• Team registration payment processing

Integrating Swim Team Registration with Pool Membership

The cleanest team management setup is one where swim team registration is an add-on to pool membership — processed through the same system, with the same login, at the same time as annual dues renewal. Benefits include:

• Parents complete one transaction instead of two separate sign-ups on different platforms
• Member discounts apply automatically — team members who are also pool members get the integrated pricing
• Emergency contacts, medical notes, and household information don’t need to be entered twice
• The team director has access to the full member record — payment status, household composition, contact info — without a separate database

Meet Management and Scheduling

Swim meets are the most logistically complex events your club hosts — coordinating timing systems, officials, volunteers, heat sheets, concessions, and hundreds of families arriving and leaving simultaneously. Key software capabilities:

• Meet calendar integration: Home and away meets visible in the club’s main events calendar so pool scheduling can account for meet-day capacity impacts
• Volunteer sign-up: Online volunteer slot booking for meet day roles — timers, lane judges, concessions, hospitality
• Entry deadline tracking: Automated reminders to team families about entry deadlines for each meet
• Results communication: Post-meet results and highlights emailed to all team families automatically

Parent Communication for Swim Teams

Frequently Asked Questions About Swim Team Management Software

Do we need separate software for our swim team?

It depends on the complexity of your program. Community recreational teams with 30-80 swimmers can typically be managed through Member Splash’s integrated event and registration tools without separate software. Clubs running a more robust summer league program may want to explore a dedicated team management platform — Swimmingly is purpose-built for community summer league teams and integrates cleanly with club membership workflows, while SwimTopia is a strong option for teams that need more advanced meet management and performance tracking alongside their pool membership system.

How do we handle swimmers who are not pool members?

Some clubs offer team-only memberships for athletes who want to compete but whose families don’t need full pool access — typically at a lower price point. Member Splash supports this as a distinct membership tier with access limited to the team program and practice times, separate from general pool membership privileges.

How should we handle end-of-season team awards?

End-of-season recognition is one of the highest-impact investments your club makes in team culture and renewal rates. A dedicated team banquet or awards ceremony in late July or August — separate from the general end-of-season club party — signals to swim team families that their program is valued. Recognition categories beyond just winning times (most improved, best sportsmanship, most dedicated) ensure more athletes are celebrated.

Manage Your Team Program with Member Splash

Member Splash integrates swim team registration, event management, and parent communications into your existing pool membership platform — so your team director and membership chair aren’t managing two separate systems with duplicate data.

Watch a free demo to see swim team management in action.